Scribe Marketing features

Turn your email signatures into a measurable revenue channel.

Conversion tracking

Scribe shows which clicks became customers. One tracking SDK. Full-funnel attribution from signature impression to closed deal.

Click-to-conversion attribution

Every click gets a unique Click ID. When a visitor converts, Scribe attributes it to its source.

Works with your stack

Send conversion data to CRM, data warehouse, or your marketing tools via API and webhooks.

Ad-blocker resilient

Scribe's server-side API captures every conversion even when browsers block scripts.

What you can measure

Views

How many people saw your email signatures.

Clicks

How many clicked through to your website.

check circle

Sign-up

How many completed a defined action.

Revenue

Total and per-conversion value.

Conversion rate

Conversions as a percentage of clicks.

ROI

Revenue attributed to Scribe vs. your subscription cost.

Two ways to track conversions

JavaScript SDK

Install a lightweight script on your website. No developer required. Works like a Google Ads tag. Under 3KB gzipped.

Server-side API

Send conversion events from your backend. Ad-blocker proof and ideal for purchase or subscription events where accuracy matters most.

Set up in under 5 minutes

I need you to install Scribe conversion tracking on my website. Here's what to do: 1. Add this script tag to every page, just before the closing </head> tag: <script src="https://cdn.scribe-mail.com/tracking.js" data-workspace="REPLACE_WITH_YOUR_SCT_TOKEN" async></script> Replace REPLACE_WITH_YOUR_SCT_TOKEN with my actual workspace token. 2. Find every place where a conversion happens (form submission, button click, purchase confirmation, etc.) and add a tracking call. Examples: - For a form submission: document.querySelector('#demo-form').addEventListener('submit', function() { scribe.track('demo_booked'); }); - For a purchase with a value: scribe.track('purchase', { value: 99.00, currency: 'USD' }); - For a signup: scribe.track('trial_started'); 3. The event keys I want to track are: - demo_booked (category: lead) - purchase (category: sale, default value: 99.00) - trial_started (category: lead) Adjust these to match the actual conversion actions on my site. 4. Make sure the script loads on all pages, not just the landing page — visitors might navigate before converting. 5. If there's a cookie consent banner, only load the script after consent is given for analytics/marketing cookies. Important notes: - The scribe.track() function silently does nothing if the visitor didn't arrive via a Scribe email signature link, so it's safe to call on every conversion. - The script is under 3KB and loads asynchronously — it won't slow down the site. - Documentation: https://scribe.mintlify.app/conversion-tracking/javascript-sdk

Privacy and compliance

Cookie

First-party cookies only

The tracking cookie is set on your domain, not Scribe's. No third-party cookie issues.

No PII collected

The SDK only transmits the sclid, event key, page URL, and any metadata you explicitly provide.

Do Not Track

The SDK respects the browser's Do Not Track header.

GDPR-friendly

Conversion tracking operates on a per-click identifier, not persistent user profiles.

ROI

Calculate your potential revenue
and savings

See how much revenue and time your team could gain with Scribe email signatures.

12% average click-through rate - 6x higher than email marketing standards. Measured on 50,000+ emails with Scribe marketing banners.

With Scribe's conversion tracking, it's a number you will be able to measure.

ROI Calculation

Monthly

Yearly

Save 20%

252,0000

Yearly outreach emails

New leads per year

30,2400

Paying customers

6000

Average order value

$100$0

Potential yearly revenue

$60,000$0

Yearly billing discount

-$348$0

Scribe Yearly Cost

-$1,392$0

Total Earned

+$58,608$0

This is earned back on a yearly basis

Stripe email signature – Patrick Collison
Notion email signature – Camille Ricketts

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Nike email signature – Greg Hoffman
Headspace email signature – Andy Puddicombe